The color, the action, everything about the Diamond Shad means business. From my experience, no other shad bait delivers better results." Kevin VanDam 2-Time Bassmaster Classic® Champion. The irresistible, super-loud rattles, lifelike 3-D eyes, and brilliant Premier™ finish get results, earning this crankbait a permanent place in Kevin VanDam's tackle box. Now it's your turn!