Ultrabite from Mustad was scientifically developed and designed to catch specific species of fish. Ultrabite for black bass uses pheromones (chemical scents naturally given off by bass) and amino acids specific to bass to attract fish to your bait. Extensive testing has proven that Ultrabite draws fish from a long way off to investigate the interesting smells and getting fish to your bait is what it's all about. This stuff is STRONG, do not open this in your house and whatever you do don't spill it on the carpet in your boat! Ultrabite is a liquid and comes in a convenient dropper bottle for placement on your lure without the need to get it on your hands. Ultrabite is not the cheapest attractant on the market but the liquid formulation should treat lots of worms and jigs and be pretty economical in the long run. Video released by the manufacturer shows fish swimming from all locations and going nuts when this stuff is introduced to an Olympic Pool sized tank. Ultrabite could be the next tournament winning secret for you. Size: 3 fl oz