How can a society expect to survive and prosper if it allows its most cherished traditions to wither? C’mon, this is serious. Unless you take the time to nurture the next generation, in other words, take them fishing (wink, wink), soon no one will remember any Sven and Ollie jokes anymore. Take any – or all – of our brand-spanking new Avid Series® casting rods and do what needs to be done. Every Avid Series rod has been completely redesigned and features our IPC® technology. Built from a light, high-modulus SCIII graphite blank outfitted with a premium cork handle, these rods offer a whole new level of performance. They also sport Fuji® exposed-blank reel seats and lightweight Alconite® guides. We’re all counting on you. Handle 1.